Download Advanced Presentations by Design: Creating Communication by Andrew Abela PDF

By Andrew Abela

Delivering a brand new, interesting method of the often traditional perform for developing displays, this new version to a well-liked source has compiled its fabric from greater than 2 hundred examine reports within the fields of communique, advertising and marketing, psychology, multimedia, and legislations. The ebook demonstrates the right way to adapt a presentation to diverse viewers character personal tastes, what function the information may still play and what kind of of it will be important, the way to flip information right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.

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Additional resources for Advanced Presentations by Design: Creating Communication that Drives Action

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Now we know who we’re presenting to, and how they need to be presented to, but we don’t necessarily know yet exactly what we’re trying to do. We will figure this out next, in Chapter 2. PART II WHAT? IN THE NEXT THREE CHAPTERS we will think about what goes into your presentation. We will decide what the objective of your presentation should be, what business problem your presentation will help solve for your audience, and what information you will provide to them to enable that solution. Before we begin these three chapters, in this section we will • Explain why you should have specific presentation objectives • Explain why we are discussing problem solving in a book about presentation design, and clarify why you should always focus your presentation on a serious problem that your audience has • Argue against the common belief that style is more important than substance, and demonstrate how important the quality of your evidence is to the success of your presentation • Introduce and explain the Reality Principle, which states that you should always prefer to present evidence that is concrete and particular, rather than conceptual and general Why You Should Have Specific Presentation Objectives At least since the 1960s, people have been aware of the importance of setting behavioral objectives for any kind of educational effort (Mager, 1962).

Different people have different learning styles and preferences for receiving information. 1 There are a number of helpful taxonomies to help you understand your audience members. Two of the most popular taxonomies of learning styles are the Perceptual Learning Styles and the Index of Learning Styles. There are seven Perceptual Learning Styles: print (people who prefer to learn by reading), aural (listening), interactive (talking and discussing ideas), visual (viewing pictures, charts, and demonstrations), haptic (touching), kinesthetic (moving around), and olfactory (tasting and smelling—see James & Galbraith, 1985).

You cannot improve if you don’t know what worked and what didn’t. How to measure presentation effectiveness.  . , Tomorrow Morning) Ideally, you will have time to read at least part of this book while you create your presentation. If you’re short on time, read the first page of each chapter—nine pages in all—and this will give you a sufficient overview of the whole method. 1 in the Conclusion to this book, which contains ten quick questions that will help you decide whether your presentation is going to be effective or not, and if not, where you should focus your efforts to fix it.

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